When to launch

Published: Tuesday, 26 February 2013

I was thinking about my business idea and wondering when would be the right time to launch, if to launch and how.

It was really doing my head in.

I was going around and talking to people about it.  Asking for their feedback.  Changing my plan every couple of days.  Asking more people.  Changing it again...

But always, I would revert back to the same plan, formed through months of thought, planning and research.

Then I realised over the weekend, that there was no right time or right way to launch my company.

Rather than just speculate as to whether I would pursue that company or not, I believed in the idea, the potential of the industry, and I believe in myself.

So I chose to launch.

And that meant that rather than me going around and asking people for their feedback on my potential company, I go around and ask people for their feedback on my company that I'm launching.

About Me

Marita ChengForbes named me a world's top 50 woman in tech & 30 Under 30. I founded Robogals and Aipoly and was Young Australian of the Year 2012. Currently working on robotics company Aubot. I'm the youngest Member of the Order of Australia (AM) and I give speeches around the world.

I tweet @maritacheng and I'm on Facebook.

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